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Origins is a skincare line available in 30 countries that combines high-quality plant, earth and sea-based ingredients with non-toxic-to-skin alternatives and advanced science to create safe, high-performance products that deliver transformative results. Since inception in 1990, Origins has been committed to respecting the well-being of your skin and our planet – from traveling the world to discover nature’s potent ingredients to endeavoring to make choices that help reduce our impact on the planet.

Origins

the brief

clover PR partnered with Origins in April 2021 to launch their Earth Day initiatives and support the brand’s overall PR efforts. In 3 short months clover PR hosted a product launch event to introduce the media to their new collection with Dr. Andrew Weil while increasing their PR inclusions to generated valuable press hits for all key launch initiatives with placements in outlets like Byrdie, Real Simple, Refinery29, Martha Stewart, Who What Wear, WWD and more.

Executive Summary

Total Placements

28

Total Impressions

1.3 Billion

press hits in numbers:

press hits:

Director, Consumer Engagement

Melody Rault

"clover PR has been an absolute pleasure to work with! Heather’s amazing team worked as an extension of ours and thanks to their passion and expertise, delivered outstanding results for our brand."

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