At clover PR, we believe that storytelling isn’t just about words—it’s about creating experiences that resonate and inspire. When Origins, a globally recognized leader in skincare, approached us with their Earth Day campaign, we knew this was a chance to amplify their story and make waves in the sustainable beauty space.

From a thoughtful strategy to impactful execution, this partnership highlighted what happens when values align, creativity flows, and a clear purpose drives every decision. Let’s dive into how we elevated Origins’ Earth Day campaign to new heights.

The Challenge: Making Sustainability Stand Out

Origins came to us with a clear mission: energize their Earth Day efforts while reinforcing their commitment to sustainability and launch of the Dr. Andrew Weil for Origins Mega-Mushroom Weightless Moisturizer. As a brand already rooted in eco-conscious practices, the challenge wasn’t just telling their story—it was cutting through the noise of a crowded beauty market to ensure their message would truly land and amplify the upcoming launch in the media with their key partner.

Key objectives included:

• Showcasing Origins’ innovative approach to sustainability
• Generate awareness and excitement around the upcoming product launch 
• Engaging media outlets for high-impact press coverage around the product launch and brand overall 
• Driving awareness of their Earth Day initiatives in a way that felt fresh and authentic

The clover PR Approach: Strategic, Creative, Impactful

Our team thrives at the intersection of strategy and creativity, and this campaign was no exception. For Origins, we crafted a holistic PR plan designed to celebrate their upcoming product launch while connecting with media and consumers with their overall brand and sustainability milestones on a deeper level. Here’s how we did it:

We carefully curated a media list that reflected Origins’ brand ethos—national powerhouses and niche outlets alike. Highlights included:

• Byrdie: An exclusive feature highlighting Origins’ sustainability leadership.
• Forbes: Coverage that positioned Origins within the broader eco-beauty trend.
• Refinery29 and WWD: Stories that underscored the brand’s innovation in sustainable skincare.

The result? A media mix that captured attention across lifestyle, beauty, and wellness audiences.

2. Messaging with Meaning

Sustainability isn’t just a buzzword—it’s a commitment. Our press materials spotlighted Origins’ achievements, including:

• Pioneering recycling programs and eco-friendly packaging.
• Groundbreaking community initiatives that champion environmental causes.
• Authentic storytelling that reflected Origins’ dedication to driving meaningful change.

3. Maximizing Earth Day’s Momentum

Earth Day provided a perfect opportunity to shine and launch the Dr. Andrew Weil for Origins Mega-Mushroom Weightless Moisturizer. By aligning press releases, influencer collaborations, and media pitches with the campaign timeline, we ensured that Origins was at the center of the conversation when sustainability was top of mind.

The Results: Visibility, Impact, and Lasting Connections

Our approach delivered standout results, reinforcing Origins’ position as a leader in sustainable beauty.

• Media Placements: Featured in top-tier outlets like Byrdie, Camille Styles, Forbes, Good Housekeeping, New Beauty, Real Simple, Who What Wear, WWD and more, driving coverage for the brand and product launch that resonated with eco-conscious audiences.
• Impressions: Over 743.2 million earned impressions highlighted the 3-month campaign’s broad reach.

Brand Perception: Origins’ authenticity and leadership in sustainability were celebrated by both media and consumers, creating meaningful connections that lasted beyond Earth Day.

Why It Worked: The clover Difference

1. Deep Expertise

Our experience in beauty, sustainability and wellness meant we could connect Origins’ story with the audiences that mattered most.

2. Holistic Strategy

This wasn’t just about PR—it was about creative storytelling, experiences and partnerships ensuring every touchpoint was intentional and aligned with Origins’ values.

3. Authenticity at the Core

Today’s consumers demand realness. By highlighting Origins’ genuine sustainability efforts, we built trust and credibility that resonated far beyond the campaign.

For Brands Ready to Elevate Their Story

The Origins Earth Day campaign is a reminder of what’s possible when thoughtful strategy meets bold creativity. Whether it’s amplifying your brand’s message, building media relationships, or engaging audiences in authentic ways, we’re here to help you make it happen.Let’s create something extraordinary together. Learn more about our work by visiting our services page.