the brief

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Triple Paste® was created over 50 years ago, and was born out of a dedication to bring science-backed, results-driven solutions to parents, caregivers, and diaper changers everywhere. The inspiration stemmed from a desire to provide an effective solution to treat diaper rash in infants, which the creator felt was not sufficiently addressed in the market at the time. He created a unique blend that provided a protective barrier on the skin, soothing irritation and promoting healing.

Triple Paste

the brief

Triple Paste chose clover PR to strategically amplify awareness around the brand story and suite of products across baby and beauty. It was a strategic angle for the brand to focus on the beauty sector, as the trend of “Skin Basting” was emerging during our engagement. This focus helped us to target a broader audience resulting in valuable placements for the brand. clover PR curated an impactful partnership with celebrity talent, Katherine Schwarzenegger that led to securing an exclusive piece in People and multiple social posts. In total, clover secured over 34+ press placements in a short 6 months resulting in over 3 billion impressions for the brand and 5 industry awards including Best of The Bump 202 and US News Health Best OTC Product.

Executive Summary

Total Placements

36+

Total Impressions

1.3 Billion

press hits in numbers:

press hits:

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