the brief
to portfolio
Back
Our first initiative during the month of September was an expert pitch around hair growth mythbusters. Through this pitch we received interest from InStyle who is keeping Shapiro MD in mind for stories. Our next initiative was around nutrition and how your diet can affect hair growth and loss. This led to interest from The Thirty who is keeping Shapiro MD in mind for product stories and expert opportunities.
Shapiro MD
the brief
On the press side, Shapiro MD was featured in Mane Addicts in a story about postpartum hair loss which featured Dr. Shapiro’s expertise and the Motherhood Collection. Shapiro MD was also featured in HUM Nutrition’s blog, The Wellnest, which also featured both Shapiro MD’s products and Dr. Shapiro’s expert commentary.
Lastly, we put together Shapiro MD’s editorial calendar detailing our strategy through February 2022.
Executive Summary
Total Placements
38
Total Impressions
1.7+ Billion
press hits in numbers:
press hits:
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