clover PR partnered with Natural Pilates to promote founder Laura Wilson as an expert while promoting Natural Pilates in-studio and online via Natural Pilates TV. This pitch was a hyper-focused story angle to highlight Laura’s story and expertise. NP team hand pitched 15 media outlets as their core focus to secure press interest. In addition, clover PR developed an event concept to leverage the upcoming National Fitness holiday and create IRL experiences and generate brand awareness for the client.
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