the brief

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Natural Pilates was founded in 2005 by Laura Wilson, a national champion archer from Romania who moved to Los Angeles and discovered Pilates while working as a massage therapist. She found it to be the perfect combination of mental focus and strength training while helping people to feel better. The brand features studio locations in Beverly Hills, Brentwood, and West Hollywood along with livestream mat & reformer classes, Pilates on Demand, and teacher training workshops. Natural Pilates training style is a combination of classical Pilates with a contemporary, athletic approach helping clients to increase strength, improve flexibility and gain mindfulness.

Natural Pilates

the brief

clover PR partnered with Natural Pilates to promote founder Laura Wilson as an expert while promoting Natural Pilates in-studio and online via Natural Pilates TV. This pitch was a hyper-focused story angle to highlight Laura’s story and expertise. NP team hand pitched 15 media outlets as their core focus to secure press interest. In addition, clover PR developed an event concept to leverage the upcoming National Fitness holiday and create IRL experiences and generate brand awareness for the client.

Executive Summary

Total Placements

11

Total Impressions

535.5+ M

press hits in numbers:

press hits:

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