the brief
to portfolio
Back
MiniLuxe was founded in 2008 with the purpose of making self-care an everyday luxury in a clean and conscious way. MiniLuxe offers a proprietary line of non-toxic, vegan, cruelty- and gluten-free beauty products made in the USA, allowing for MiniMoments of self-care at home just as easily as in studios. MiniLuxe’s commitment to clean extends to its ethical business practices: The company actively promotes and encourages positive cultural change, especially among the industry’s 400,000 nail salon workers, many of whom are from diverse backgrounds. With a vision to transform its industry, MiniLuxe leads as an employer of choice by offering ongoing education, competitive salaries and benefits, and by building sustainable systems to positively impact our world.
MiniLuxe
the brief
clover PR partnered with MiniLuxe in August 2020 to launch their first ever body care line and two upcoming polish collections. While navigating Covid, our agency helped MiniLuxe reach and exceed their goals for Q4. Through strategic media partnerships and diverse media efforts, clover PR secured valuable press with little ramp up for their Fall and Winter Collections.
Executive Summary
Total Placements
11
Total Impressions
456.3+ M
press hits in numbers:
press hits:
"Working with clover you can expect an "art meets science" approach, which can be rare for PR. They've helped bring the MiniLuxe brand to life through new approaches to media and influencer strategy AND they drive results. Hands down they are a five-stars team and I couldn't recommend working with them more."
Digital Marketing Manager
Emilie Muhlfeld
from our clients
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