the brief

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Manduka was founded on the simple idea that a better yoga mat could make a world of difference. And that the joy of yoga can encourage a more positive world. What started as one mat evolved into a collection of equipment designed to meet you at any point in your journey and make it distraction-free – so you can focus on your practice, not your products.

Manduka

the brief

clover PR launched a high-impact campaign for Manduka, generating 1.8+ billion media impressions in under a year. We began by immersing ourselves in Manduka’s brand story, then developed strategic editorial calendars to drive awareness of its leadership in yoga, community focus, and product excellence.
Our outreach secured top-tier placements in Vogue, CNN, SELF, Yoga Journal, and more, along with prestigious awards from ShopTODAY, SELF, and Shape. In addition to product features and awards, our efforts secured CEO profile recognition for Pamela Levine in Authority Magazine and She Built It podcast, as well as brand features highlighting Manduka’s community of teachers and brand ethos in Forbes Health and Well + Good.

Executive Summary

Total Placements

79

Total Impressions

1.8 Billion

press hits in numbers:

press hits:

Director, Consumer Engagement

Melody Rault

"clover PR has been an absolute pleasure to work with! Heather’s amazing team worked as an extension of ours and thanks to their passion and expertise, delivered outstanding results for our brand."

from our clients

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