the brief

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As the PR agency of record for non-toxic activewear line, Losano, clover PR understood the brand’s mission and differentiator from the start. By utilizing both product PR and founder story, clover PR worked with Losano on brand partnerships, event activations and traditional press placements. By digging deep into the power of versatility and clean clothing, clover PR secured valuable media placements in both fashion and wellness outlets like WhoWhatWear and Well+Good.

Losano

the brief

Losano is a non-toxic performance fashion brand that blends the West Coast’s innovative, fashion-forward spirit and eco-consciousness with the vibrant energy of Chicago. Our goal is to offer products that are both good for you and built to last a lifetime. For us, a versatile wardrobe means reclaiming your time and conserving our planet’s resources. With the fashion industry currently accounting for over 10% of global carbon emissions, Losano intentionally designs each piece to adapt with you through every life event, countering the trend of overconsumption that plagues the fashion industry

Executive Summary

Press Hits

25+

Total Impressions

655+ million

press hits in numbers:

press hits:

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