During the month of August, clover PR began to close out on our campaign with The Birth Deck, You’ve Got This, and Glow Birth & Body. Throughout our 7 months of strategic outreach to national print and digital publications, Chicago local broadcast media, and national + local influencers, we saw a total of 29 placements and 24 social hits resulting in over 753 million impressions.
We were thrilled about Sara’s inclusions as an expert in Fatherly (twice) and The Good Trade at the kickoff of our campaign, and saw the momentum carry on throughout, with regular features in Romper (who gained a consistent and reliable expert in Sara and included her in 9 articles overall). Nationally, we leveraged our contacts to secure other high-profile inclusions in Mindbodygreen, Mom.com, The bump, and Pregnancy & Newborn, who appreciated Sara’s ability to speak to common birth topics and give advice on comfort measures and labor and easily allowed links back to Glow, The Birth Deck and/or “You’ve Got This” once published. Upcoming features in New York Family (online and in print) and Modern Parents Must Haves are also all confirmed from our campaign.
Overall, we are proud of the exposure we were able to bring to Glow Chicago and Sara’s publications and are thrilled with the results of our campaign together.
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