During the month of August, clover PR began to close out on our campaign with The Birth Deck, You’ve Got This, and Glow Birth & Body. Throughout our 7 months of strategic outreach to national print and digital publications, Chicago local broadcast media, and national + local influencers, we saw a total of 29 placements and 24 social hits resulting in over 753 million impressions.  

We were thrilled about Sara’s inclusions as an expert in Fatherly (twice) and The Good Trade at the kickoff of our campaign, and saw the momentum carry on throughout, with regular features in Romper (who gained a consistent and reliable expert in Sara and included her in 9 articles overall). Nationally, we leveraged our contacts to secure other high-profile inclusions in Mindbodygreen, Mom.com, The bump, and Pregnancy & Newborn, who appreciated Sara’s ability to speak to common birth topics and give advice on comfort measures and labor and easily allowed links back to Glow, The Birth Deck and/or “You’ve Got This” once published. Upcoming features in New York Family (online and in print) and Modern Parents Must Haves are also all confirmed from our campaign.

Overall, we are proud of the exposure we were able to bring to Glow Chicago and Sara’s publications and are thrilled with the results of our campaign together.


Executive Summary

Total Placements

29

Total Impressions

749.7 M+

press hits in numbers:

press hits:

“Working with clover PR changed my career. As a small company, we were able to launch and grow 3x faster in the crucial launch phase, setting us up for rapid success: loan repayment, community trust and market dominance within the first year. They were a total pleasure to work with and I will definitely be hiring them again for crucial moments in our company’s trajectory.”

founder, glow birth & body + The Birth Deck

sara lyon

from our clients

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