the brief
to portfolio
Back
The story of CleopatraRX™ and PearlPAK® was born out of thoughtful consideration to empower women to take control of their brain health during menopause. CleopatraRX™ came to life through the leadership of Rhonda R. Voskuhl, M.D., Professor of Neurology at the University of California, Los Angeles (UCLA).
CleopatraRX
the brief
CleopatraRX partnered with clover PR to position Dr. Voskuhl as a national authority in menopause and cognitive health. Over three months, clover secured top-tier coverage in publications like Forbes, HuffPost, BuzzFeed, Daily Mail, Woman’s World, and Flow Space, generating 190M+ impressions.
An announcement on on her X chromosome study reached 170M+ and led to a major segment with ABC7 Los Angeles. clover also executed a branded event at goop HQ and secured strategic influencer partnerships, solidifying CleopatraRX’s leadership in the menopause conversation.
Executive Summary
Total Placements
26
Impressions
850M+
press hits in numbers (3 month campaign):
press hits:
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