the brief
to portfolio
Back
Caitlyn Minimalist is a go-to destination for affordable, personalized jewelry that tells unique stories. Featured in TODAY and New York Magazine, and proudly recognized as the #1 jewelry shop on Etsy, this API female-owned brand is passionate about celebrating life’s special moments. Believing that jewelry should be both beautiful and meaningful, Caitlyn Minimalist's designs embody simplicity and elegance, crafted to become cherished parts of everyday life.
Caitlyn Minimalist
the brief
As the PR agency of record for Cailyn Minimalist, clover PR has leveraged their adaptable product line to introduce fashion and lifestyle editors to the brand. Leveraging the personalization and the brand story, we have gotten products into the hands of editors and influencers across the beauty and lifestyle sectors, securing an average of 12 top-tier press hits per month.
Executive Summary
Press Hits
60+
Total Impressions
2.3 Billion
press hits in numbers:
press hits:
Brand and Influencer Partnerships Specialist
Mayra Gu
“We have the deepest gratitude for all the hard work and dedication clover PR has shown Caitlyn Minimalist this year. Our partnership with clover PR has been invaluable to our brand, and we truly appreciate everything their team has done to help us succeed.”
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