Your spot for the latest in beauty, health and wellness news, as well as helpful PR and marketing tips. You’ll also find updates on products, trends, recipes and musings from clover PR HQ.
education
Public relations and search engine optimization have long been viewed as separate disciplines. PR focuses on media coverage and brand storytelling, while SEO is traditionally associated with keywords, search rankings, and website traffic. But in 2025, the lines between PR and SEO are blurring, and brands that integrate both strategies are seeing the greatest success. […]
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At clover PR, we believe that storytelling isn’t just about words—it’s about creating experiences that resonate and inspire. When Origins, a globally recognized leader in skincare, approached us with their Earth Day campaign, we knew this was a chance to amplify their story and make waves in the sustainable beauty space. From a thoughtful strategy […]
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In today’s consumer markets, we’re constantly battling that ever-looming question for our clients – how do we stand out and showcase the incredible personality behind the brand? While we know that being wined-and-dined has become the norm amongst media and influencers alike, we know one key factor that stands out amongst the rest when it […]
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Self-care: Taking care of oneself so he or she is healthy within mind, body and spirit. Oftentimes we find ourselves getting enveloped in the chaos of life barely being able to pop our head out for air. Why is that? Why do we allow ourselves to be swept away into a far off land where […]
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In the highly competitive industry of beauty, health, and wellness, the importance of having a specialized PR agency can’t be overstated. These industries demand a unique approach to their promotion, given their distinct challenges, ever-evolving trends, and health-conscious target audiences. Specialized public relations agencies offer a comprehensive understanding of these sectors, enabling them to craft […]
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Stepping into the ever-evolving marketing landscape of 2024 requires a strategic vision that anticipates and adapts to emerging trends. As we usher in the dawn of 2024, the marketing and PR landscape continues its relentless evolution, shaped by tech advancements, changing consumer behaviors, and dynamic market trends. Within this dynamic, the currency of positive brand […]
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When I was asked to speak at Her Conference it was an instant yes. I’ve worked with this outlet for years and love the space they have created for young women to feel supported and empowered about their bodies, minds and issues that we’re all so passionate about. I was asked to host the “Our […]
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In today’s digital age, Social Media (with a capital “S”) has become an indispensable tool for businesses to connect intimately with their audience members, build unparalleled brand awareness, and drive exponential conversions. However, not all social media strategies are created equal, and many businesses find themselves struggling to achieve their desired results. As a Social […]
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We’ve been moving and shaking over here at clover PR and it’s time to grow our team and have 2 Winter/Spring internships available. Like everything we do we like to keep it in the family, so we’re calling on you to help us find the right individual to join the clover PR family. If you know […]
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Happy Friday! The three day weekend means more time to celebrate the unofficial end of summer – wooohooo! We are feeling all kinds of warm fuzzies as we start to think about all the good times + adventures that we have shared with our friends and families. But before we trade in our favorite sundress […]