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AmLactin® is the #1 Dermatologist Recommended moisturizer brand with lactic acid and has been a trusted skin solution for more than 25 years. The AmLactin line of body lotions and creams contain clinically proven concentrations of lactic acid to gently exfoliate and deeply hydrate skin, whether you’re looking to maintain healthy-looking skin from head-to-toe or target tricky concerns like Keratosis Pilaris.

AmLactin

the brief

AmLactin enlisted clover PR to strategically amplify the brand’s reformulation, aiming to build sustained buzz and secure consistent, positive press within the competitive consumer beauty media landscape. By collaborating closely with AmLactin to define its authentic brand identity and unique selling propositions, clover PR successfully garnered top-tier media placements, achieving an average of 12+ high-profile press hits a month over the first 5 months. This proactive approach not only elevated the brand’s visibility but also positioned AmLactin as a formidable competitor within the beauty industry.

Executive Summary

Press Hits

60+

Total Impressions

3 Billion

press hits in numbers:

press hits:

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